Publication

This article embarks on a journey through the pathways of persuasion, unraveling the intricate narrative dynamics and ideological shifts that characterized Thailand's pivotal 2023 general election. 

 

Leveraging an original dataset comprising over 27,000 posts disseminated by major parties on Facebook and Twitter within that timeframe, I intend to categorize these posts into distinct policy narrative blocs. This systematic categorization will facilitate a comprehensive analysis of the "frames" employed by each party, thereby identifying any deviations from their proposed policy platforms. Through this mixed-method approach, I hope to shed light on the effectiveness of various narrative strategies, thus contributing to a deeper understanding of the dynamics of political discourse and its impact on electoral outcomes.